![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/5f0d9115-8ea5-4700-9a83-eca9a5e6e458_rw_3840.jpg?h=b254b0b900bb921fa8006d751db2e175)
![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/e4eae2f4-0965-4e6a-98d0-932ad705fbf4_rw_3840.png?h=0294a99f022032aaaa43fc6f0563099c)
![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/320a1395-f3d5-4cdf-8d4d-4070ff92b855_rw_1920.jpg?h=7da45f9651e75d96bf1d9a5a59a71202)
![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/6e4f9db9-b22e-41b8-82ba-8d04ec71891c_rw_1920.jpg?h=63a64905e9ddfbc803af14b8ac8932e6)
![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/16a25764-9180-4b93-b523-5118fc070152_rw_1920.jpg?h=e76527b524a421481f6728062b8183c5)
![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/01de77a7-36c6-4d53-b3f4-5377321f95ee_rw_1920.jpg?h=9d2d07506d8efcaceae6406b2938cbe8)
![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/aaf92d00-c711-41e4-ba55-ecc375d97c59_rw_1200.jpg?h=24142c12616185d272700de9575f14ef)
![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/2b89f049-5db4-4911-ba59-9fa88dc678d9_rw_1920.jpg?h=2775964035218ac5c527ce3e23ea6de8)
![](https://cdn.myportfolio.com/4cb05b9974f9043b9fab4a4dd2d956d6/1351aa31-9051-4203-9d1a-41df2f67594a_rw_1920.jpg?h=0de5c8820a8cc9aca99182b0dde5d0c6)
As the agency of record, we provided strategy, marketing, and all creative services for a number of Swedish Match brands. In particular, the General Snus brand was reinvigorated by developing a consumer-first perspective through meaningful content and social engagement.