To foster awareness of and engagement with STL Tweets, a focused Twitter aggregation and curation website, I coordinated a weekend-long promotion at the major music festival LouFest.
STL Tweets used Twitter to encourage participation among concertgoers, making the annual music festival a more interactive and rewarding experience for attendees. Photo scavenger hunt winners were awarded a vintage upcycled t-shirt that was screen printed with I # STL.
A live tweet wall displayed real time tweets from the event, and scavenger hunt photos were displayed on large screens near the main stage.
My contributions included Project Concept, Experiential Marketing, Creative Direction, and Event Production.
