Loufest Tweets

Art DirectionCreative DirectionInteraction Design

To foster awareness of and engagement on STL Tweets, a local Twitter aggregation and curation website, I coordinated a weekend-long promotion at local music festival LouFest. STL Tweets used Twitter to encourage participation among concertgoers, making the annual music festival a more interactive and rewarding experience for attendees. Photo scavenger hunt winners were awarded a vintage upcycled t-shirt that was screen printed with I # STL. A live tweet wall displayed real time tweets from the event, and scavenger hunt photos were displayed on large screens near the main stage.

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