Art Direction, Creative Direction, Interaction Design,
To foster awareness of and engagement on STL Tweets, a local Twitter aggregation and curation website, I coordinated a weekend-long promotion at local music festival LouFest.
STL Tweets used Twitter to encourage participation among concertgoers, making the annual music festival a more interactive and rewarding experience for attendees. Photo scavenger hunt winners were awarded a vintage upcycled t-shirt that was screen printed with I # STL.
A live tweet wall displayed real time tweets from the event, and scavenger hunt photos were displayed on large screens near the main stage.