National Civil Rights Museum

Art DirectionInformation ArchitectureWeb Design

The redesigned website launched in conjunction with the grand reopening of the National Civil Rights Museum at the Lorraine Motel in Memphis. The $28 million museum renovation called for an online experience that captures the essence of a visit to this historic landmark. The new website is built to be fully responsive on all screen sizes. It features completely re-thought information architecture, designed to align user paths with specific audience types. Functionality includes a seamlessly-integrated e-commerce platform, easy donation acceptance, a rich events calendar, and soon, online ticketing. It is an honor to be entrusted with such an American icon. The National Civil Rights Museum now features an immersive website to match their moving in-person visitor experience.

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