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I bring an intuitive ability to distill complex messages into easy-to-understand and enjoyable experiences for end-users. My career began 20 years ago promoting events in the underground electronic dance music scene, where I first experienced the power great creative has in attracting an audience. Parlaying this experience bringing people together into a successful career in digital marketing, I've been trusted by brands including Microsoft, LinkedIn, Purina, Scottrade, Hanes, Mars, Charter Business and New Balance to help them engage with their audiences in the digital space.
I care about helping connect people to what they need or want. My work helps make the consumer's experience of getting from undecided to decided a great one. It always needs to be the appropriate approach, whether surprise & delight, making a discovery, or simple efficiency. Doing fulfilling work that generates action while (hopefully) adding value for everyone involved is what it's all about.