Purina Tidy Cats No More PU

Art DirectionCreative DirectionWeb Design

For the Tidy Cats NO MORE PU campaign, I worked with a large team of Creative Directors, Designers, Photographers, Video Producers, PR, and the client to craft a rich experience centered on the theme of “No More PU” to promote a major improvement to the product. The campaign microsite was the hub of the entire campaign, both driving to and being driven by Twitter, Facebook and YouTube channels featuring a Mobile Promotional Team (The PU Patrol) and branded content starring Rachael Harris. Bonus: Animated cat .gifs. My roles included Art Direction, Interaction Design, Information Architecture, User Experience, Video and Photo Shoot Direction.

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